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Ibi
Are
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Ibi
you a nomad?
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Yello
Am I a nomad? So I would say that I haven't had a proper home. A proper solid home for about four years.
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Ibi
Okay.
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Yello
I lived on a boat.
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Ibi
For about.
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Yello
3 or 4 years, and that had a nomadic element to it. So I, Zoe and I, my partner Zoe and I, we would we took the boat with us up and down the country. And so although we had we had a floating home, we weren't in the same place for, you know, month to month. A lot of the time.
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Yello
So we had a kind of semi nomadic lifestyle for, for that period of time. The other thing is, and on a boat is in the UK, it's super cold in the wintertime. And we did it for a few winters. And then after that, decided to escape the winters on the boat. And that's when we found some cold livings to go over the winter time.
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Ibi
Anyway, in countries in the winter and in the boat on the summer. Yeah. Exactly. And you kept this up for like 3 or 4 years.
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Yello
Yeah. Did that for, did that for three years.
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Ibi
Interesting. Well so I was actually having to think before about whether you were a digital nomad. And as part of Digital Nomad Consulting, we like to have a very clear definition of what a nomad is. And our definition is very simple. Are they location independent or not. And I think by that, by that definition you're a full on nomad became a totally location independent.
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Yello
Yeah. Yeah. Right. I would say yes.
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Ibi
The boat and the boat go across the sea.
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Yello
No. It can't go across the sea.
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Ibi
The channel.
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Yello
And no, not across the channel. But, you know, I started in London. I had the city boating experience and then, cruised out west onto the River Thames, onto the wild, the wild river. And, had the kind of nature, countryside boating experience and went all the way up to Oxford. So, you know, traveled quite, quite a far distance.
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Yello
So, yeah, I would say that was location independent.
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Ibi
Nice. Okay. So yeah, definitely a nomad. How do you make money as a nomad?
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Yello
So I, the director of a publishing company, I've been doing it for about 15 years. Me and my business partner, he's a dietician. So we write books for diabetes and weight loss, and we only publish books that we've written ourselves. So we've we've got about 12 or 13 books now that we've written over the years.
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Yello
And they, Yeah, they continue to sell pretty well, within the kind of diabetes sector in the UK.
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Ibi
And so your business partner is dietician. Yeah. So what's your role in the enterprise?
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Yello
My role is, I do the business side. I do the project management side. My business part, it's got the expertise in the field. And I'm the one who, like, puts it together and makes it happen. That's kind of my role. I make it happen.
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Ibi
So do you have, like, an MBA or something? Or how do you. How do you know how to make it happen? And how do you not how are you the business guy?
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Yello
Yeah. That's a that's a great question. I don't have an MBA. I didn't do business at university or at A-level or at just like a no no level. Have I actually got any business qualifications whatsoever? Started this publishing company without having any business experience? Without having any publishing experience. And, I just thought, how hard could it be?
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Yello
Just let's just give it a go. How hard could it be? You write a book, you design a book, you get some printed. Like, is it is it really that complicated? And I just thought, let's have a go. And actually, the first edition of the first book that we wrote was absolutely awful. Like it was terrible. I didn't I didn't know what I was doing.
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Yello
And, you know, in hindsight, they were, loads of, like, it didn't look great. And there was just so many things that were really not great about it, but it was out there and it was helping people. People could see the value in it, even though it looked a bit crappy. So, you know, six editions later, it looks great.
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Yello
Now it's the it's it's the finished.
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Ibi
Versions of the same book.
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Yello
Yeah, it's essentially the same. Like our first one is a visual carbon calorie count book. And, we still that's still our kind of flagship book that we sell today. So it's the same book, but it looks completely different than it did at the beginning. So we kind of learned as we went along rather than got loads of experience before starting a business.
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Yello
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Ibi
Interesting. Okay. I have so many questions actually. But the one question that comes to mind first is so you started off by saying, how hard can it be right. Let's just do this. So how did the confidence levels go through the last 15 years? Like, you know, at the beginning was super high and then it dropped. How did the confidence levels go through through this period?
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Yello
I guess I, quite unrealistic in, in quite, quite a lot of ways. And I think that is almost a necessary quality for an entrepreneur to have, in my view. Like overoptimistic, unrealistic. Like if people knew how hard it is to do these things, they would never get started. If they were really realistic about it.
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Ibi
Yeah.
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Yello
So I, I guess my confidence levels were maintained all the way through because I am not realistic of how long things take and of how much effort it takes and how many, how many decisions need to be made and details go into doing something like this. And even to this day, projects I work on now, I'm still I, I'm still unrealistic about pretty much everything about it.
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Yello
And and I think, some people would say, you know, I need to curb that. And, and, and it's not doing me very much, benefits, but I would say no, I think, you know, the world needs people who, give things a go without regard for the complexities of what is going to unfold.
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Ibi
That's inspiring, I love it. Okay, but how do we define unrealistic? And does that trait, does it serve you or is it a blessing or a curse or in between?
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Yello
That's a great question. I would say it's I would say it's, a blessing and a curse because it's a blessing. I, because I will give things a go where other people maybe wouldn't give it a go. But it's a curse because things do take a lot longer and, over, commit I diary and sometimes over promise a little bit, which can, you know, it's not obviously great to do that.
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Yello
So. Yeah, I think it's a blessing and a curse.
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Ibi
Yeah, I can imagine, I can imagine it's a trade that would, in some circumstances be the most useful thing ever, just to have the ability to, I don't know, is it not be inhibited by things? Is that what we're getting at here?
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Yello
Yeah. I had this conversation years ago at a dinner party and, I was talking about just the concept of, like, having an idea and then just visualizing, like, how things go over time. And I was talking to talking to a few people and I, you know, I said, I said, you know, I have an idea and I can see that it leads to this and it leads to that, and this, that.
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Yello
It's like, wow. Yes, I can see the amazing outcomes this can lead to. And the other people around the dinner table or 1 or 2 of them said, you know, their their experience is actually quite the opposite. They have an idea and then they see a hurdle and a hurdle and then another hurdle, and one of those hurdles will just be too big for them to comprehend.
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Yello
And they'll be like, no, this idea is never gonna work. And that, that was their thought process. And I guess I just never known that like other people think like that. I mean, this this was years ago, and that was a real eye opening moment for me. Like, wow, okay. Being having having an imagination without the hurdles is such a helpful way to think.
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Yello
And I guess I maybe naturally do that. Anyway and feel blessed that idea. And I didn't realize that everyone didn't do that. So yeah, that was a moment for me in my life.
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Ibi
And how how can I do it? How can I get how can I get to that where I'm looking at? Not the hurdles, but rather the potential or the opportunity? And you got any advice for someone who wanted to think like that but doesn't?
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Yello
I.
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Yello
I would say the advice that I sometimes give to some people is make something physical that you can show yourself. That is a is a kind of prompt to think about the the endpoint, the successful endpoint. So someone came to me the other day with, asking for advice because she knew that I have written books and my advice, and she was writing a book.
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Yello
My advice was to go into Canva. Make sure you've got you can think of a title for your book, a subtitle for your book, create, cover for the book in Canva, even if you haven't. But she was struggling with actually writing it, even if you haven't written it. Doesn't matter. Do the cover and then have it somewhere, preferably print it out and put it wrap it around a real book.
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Yello
So you've got this kind of mock up of your real book in front of you. And I think that really helps visualize something further down the road. You can almost you can almost feel that like, oh my God, this is my book in my hand, rather than it being this abstract thing way in the future with loads of hurdles in the way.
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Yello
So I think having something physical that you can visualize, is that I think is really helpful.
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Ibi
That's inspiring. I can imagine a lot of people thinking, damn, I wish I had this ability. I love it. We're talking about these 15 years. Yeah, right. We're talking about the publishing company. I want to drill into that a little bit more. I'm conscious that 15 years is a very long time, and so, I'm sure there's a lot there.
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Ibi
But my question is, was it the lifestyle or the desire for the lifestyle that led you down the business path, or was it the business path that somehow enabled the lifestyle and you just ended up in it?
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Yello
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Yello
The lifestyle of like, the Nomad.
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Ibi
Yeah. You ended up on a boat living for three years, you know, I think I don't know, did people just wake up in the morning and think, oh, I want to live on a boat for three years? How does how does it go?
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Yello
So I guess the, what what I was really motivated to start the publishing company is purely the fact that a business partner who's a friend of mine came to me with the idea for this book, and I thought it was a really great idea. And what my passion is, is I love creativity. I love making stuff. I love the the idea that one moment something doesn't exist and then with some imagination and a bit of effort then does exist.
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Yello
And I just love that process in many capacities, many, many capacities. So that was my motivation for starting the business. I just love the idea that we could make something, and it could also help a lot of people. And it was just the perfect combination of motivation for the business in terms of how it links to being a nomad living on a boat.
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Yello
That was more down to Covid.
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Ibi
So interesting.
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Yello
Covid happened. I'd been living in London for 20 years. Covid happened and I could sense like a few days before the first lockdown was announced. Nobody knew that there was going to be a lockdown, but I could sense something. It just was just extra weird was going to happen. So I said to, I said to my partner, and, and Zoe, actually, it I, I wasn't with at the time.
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Yello
I said, guys, let's, let's leave London, let's hire a cottage and get out of here. Let's get out of here. So two days before lockdown, we left from London to Sussex and hired a cottage on a 450 acre farm for two weeks. And of course, that two weeks turned into four months on the farm because no one could move anywhere.
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Yello
So that really led the exit from London. And then various things happened and we ended up getting, getting the boats and yeah living, living that boat nomadic lifestyle from that point onwards. So it was really like a Covid switcheroo.
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Ibi
I can imagine for a lot of people and they would have had a similar experience where they noticed that during Covid, the world was changing a little bit. And, you know, everybody responded differently. You guys moved, you know, the rural countryside and then you thought, let's get a boat. How was the how was the working at that time like and was it was it passive income that was coming in from the publishing company or you actively working?
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Yello
During lockdown, I did work I worked super hard on the publishing, like built a new website, started a YouTube channel, which, ended up having lots of great videos on there. So I worked really hard in lockdown. And then when I moved onto the boat, it's definitely a different lifestyle. I mean, you've got to really spend time and effort just living and surviving.
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Yello
Nothing on the boat is plumbed in. So you got a water tank, you got diesel time, you got, your batteries to charge and you've got your gas canisters and nothing's plumbed it plumbing and your toilets that plumbed in either. So anything like that, you need to really work hard to just survive. So the the pace of life is quite a lot slower.
00:16:07:18 - 00:16:33:13
Yello
And productivity wise I would say it's not conducive to really just like getting a lot done, specifically the energy and effort it takes to start a new business. If one was starting a new business, boating life is probably not, conducive to to like starting starting a new business or or or working, you know, really hard and getting lots done.
00:16:33:15 - 00:16:54:23
Ibi
Interesting, interesting. And then throughout the so that's like, you know, I imagine the first stages of the boating experience, throughout that, did you get itchy feet or did you, were you just happy or comfortable with the lifestyle, this new weird lifestyle that you ended up in? Or were you like, oh, I want to go back into the business.
00:16:54:23 - 00:16:57:18
Ibi
I want to go back to London. You know, what was the feeling?
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Yello
I think, it wasn't I didn't have the feeling about going back to London. I did probably after a couple of years on the boat, which was super exciting adventure, loads of exploration, loads of nature, meeting lots of great people on the canals in the river. So really great. But I think after a couple of years, I did miss just the ease of, like, living in a house.
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Yello
So, I.
00:17:30:13 - 00:17:34:07
Ibi
Think it's not plugging in your toilet, plugging out your toilet. It's going to stay.
00:17:34:07 - 00:17:50:11
Yello
Exactly. I guess at that point, start going to the co-living in the winter time. And that offered a bit more stability and a bit more of those luxuries like running water. So,
00:17:50:13 - 00:17:59:01
Yello
So yeah, that was like a welcomed, a bit more back to normal and being in a community setting as well, which is really nourishing.
00:17:59:07 - 00:18:29:16
Ibi
Interesting. Okay. So super interesting and, interesting there on where I would say inspiring. There's this whole, care of like, the business and then there's this whole arc of the location independent lifestyle, living on a boat. But now we're talking about something interesting. Now we're talking about co livings, we're talking about community. Now, I mean, for me at least Co Living's and digital nomadism kind of go hand in hand and kind of done.
00:18:29:16 - 00:18:57:04
Ibi
There's a there's a funky relationship between them. And you know there's some digital nomads out there that have been digital nomads for a long time. And then they were like, I want to solve this, you know, community problem. I want to open a co-living. Do you feel like, do you feel like that's you like the the person who was very independent location independent, and now they're looking at settling down, or was there always that undertone there.
00:18:57:04 - 00:19:10:08
Ibi
And you're looking at more forming community. What's this whole idea. And for the record, for the listeners, you're opening a coda thing. Yeah. In like two months. Yeah. Rumi's frame is.
00:19:10:10 - 00:19:14:19
Ibi
Okay. Well, so before you answer the question what's Rumi's what's true.
00:19:14:20 - 00:19:44:23
Yello
It's a firm is is a new co-living community down in Cornwall in the UK. My partner Zoe and I, we bought a 80 acre farm. So it's quite a big farm. And it has a holiday cottages and a big farmhouse, as well as, like a swimming pool and a hot tub and space to make yoga spaces. And yeah, it's a really, really super nice property in a great location in, in Cornwall.
00:19:44:23 - 00:19:57:16
Yello
And we are running it, predominantly as co-living and we're going to have a couple of holiday cottages there as well. But yeah, we get the keys at the end of January and it opens on Valentine's Day.
00:19:57:16 - 00:20:02:02
Ibi
So exciting times day 2026.
00:20:02:04 - 00:20:03:21
Yello
All in love with freedom is I mean.
00:20:03:21 - 00:20:12:03
Ibi
I fall in love with roomies. I'm very excited to see how this project goes. What's what's a co-living? By your definition?
00:20:12:05 - 00:20:51:08
Yello
What's a co-living? So, for me there's, I can see like quite a distinctive, comparison or, I guess for me, I can, I can see that there's co-living in co-housing and both of those things, like, prominent in my mindset. So co-living, people living together, sharing spaces, sharing experiences, but for temporary stays. So if there was someone, if there were people, like, living there full time, to me, that's not necessarily co-living.
00:20:51:11 - 00:21:17:03
Yello
Understood. And generally when co-living people's, like accommodations are a bit smaller because they don't have like all of their stuff in the world with them. They're only there for a temporary amount of time. So it's like shorter stays, slightly smaller accommodation spaces. But the community experience and then co-housing is for people who, like, live there permanently.
00:21:17:03 - 00:21:46:07
Yello
It's their primary residential address. The accommodation will be bigger because they've got more staff and also genuinely co-housing. People will have more say in how the community is run because it's their primary residence. So the kind of like governance structure is generally a bit different with co-housing than it is in co-living. So those are the two, two types of communities, that we eventually going to have it through means.
00:21:46:07 - 00:22:19:23
Yello
And I personally think that having a combination of both of those is, is like really like the sweet spot because you have some co-housing people who are there all the time and they form like the foundation of the community, some stability and, kind of help running the place and like really step away. And then, you have the kind of fresh energy of co-living who come and stay for a short amount of time, like 2 or 3 months at a time.
00:22:20:01 - 00:22:35:20
Yello
So that helps it not be a stagnant community that might happen if it was just co-housing. So the co-housing offers the stability, the co-living offers, the fresh energy. And I think blood, fresh flies. And I think that's I think that's the a great combination.
00:22:35:23 - 00:22:37:06
Ibi
And is that what you're aiming for?
00:22:37:06 - 00:22:59:06
Yello
That's what we're aiming for. So at, at Fermi's we we're going to start off with co-living because it's like less commitment for everyone. And we can just see how it goes. But then eventually we'll have some proper permanent residential accommodations there as well. There's some big bonds that will probably be able to convert into some really nice houses and flats.
00:22:59:06 - 00:23:07:08
Yello
So yeah, but that's like, like a five plus year, plus I pop phase to the, to the project.
00:23:07:12 - 00:23:31:19
Ibi
Nice. Okay, I like it. Okay. So spending back to the the first question. So most digital nomads, they go and they think, okay, I've been doing this for a long time, I want to settle down and they buy a co-living or they settle down somewhere. They do whatever. But I'm wondering if you fall in that category or you define yourself in that category, or whether you're in a different category and you're like, oh, this is an awesome concept.
00:23:31:19 - 00:23:38:22
Ibi
I want to I want to enjoy the benefits of this community life or what's the idea? And then the.
00:23:39:00 - 00:24:08:04
Yello
So rewinding even a bit further. So I went to a boarding school in the UK in the north north of England. Were between the ages of like, like ten and 18. So I think for a big part of I like childhood, I was used to this setting. And when boarding school, like you, you work with your friends, you eat with your friends, you know, you're sleeping in the same in dorms and stuff with your friends.
00:24:08:04 - 00:24:33:02
Yello
You're socializing with your friends, you're doing sport with your friends. You're with them all of the time. And it is co-living like boarding school is definitely like co-living for kids, right? So between 10 and 18 I was used to this. Some people find boarding school super traumatic and some people really thrive in boarding school. And I'm very fortunate that I was I was the type of person who thrived in boarding school.
00:24:33:02 - 00:24:56:17
Yello
So I think there's something within me that just loves having people around all the time. I mean, I still appreciate quiet time to myself, you know, and away from everyone. But I just think generally having people around all the time, it's like really suits me. The other thing is I'm not amazing at like replying to people's text and, emails and, and reaching out to people.
00:24:56:17 - 00:25:19:15
Yello
So by default, if I'm living, on my own or just with my partner, I do struggle with maintain like forming and maintaining friendships even though like I feel like I'm pretty social. I'm pretty nice to be fun to be with. Like I've got all of those skills. But just like, literally keeping in touch with people has always been a struggle.
00:25:19:17 - 00:25:54:04
Yello
So I think living in a community or living setting, it suits me well because I don't have to make loads of effort to like, have social connections because people are just there all the time. So I think that that release me really well. And then after, going to some co-living things in the last couple of years, Zoe and I, I think we've really felt like we would love to set one up because we had a few properties in London and we could sell that, and we've got the means to set one up.
00:25:54:04 - 00:26:17:08
Yello
And I think the UK and the whole planet needs more communities and more co-living. So for us, you know, if we have the means to do it and the will and the will in the drive, like instead of just joining another one, we thought like, let's put another co-living on the mat. And then that's how roomies was born.
00:26:17:10 - 00:26:46:22
Ibi
I love it, I love it. That's awesome. That's awesome. Okay. And where do you imagine yourself going as part of this journey? Because obviously, you know, you come across a successful entrepreneur and you've done your business and I'm sure, you know, based on what I've heard about from is it will it will thrive. I think there's some from what I've heard, a low chance of of it going going to pot.
00:26:47:00 - 00:27:04:03
Ibi
So I think, you know, it should go. Well, where do you see yourself going after that? I mean, do you want to live the community life full time? You want to buy another boat, you want to travel the world? Do you want to go live in Southeast Asia and need a community manager in charge? What's your plan?
00:27:04:04 - 00:27:39:23
Yello
Yeah, I think, at the beginning, it's going to be full on into this community and getting all set up. And I think, I'm also conscious that, you know, co-living operators, they can burn out quite easily. So building into it from the beginning that it gives. So you and I some flexibility in not having to be that 365 days a year, and that we can work on other creative projects while we're there, and not just on premise itself.
00:27:39:23 - 00:28:14:02
Yello
So we'll have we'll have some support with making sure that we have some, some time to do other things. I've always got business ideas. I've always got business ideas, particularly in this day of AI and vibe coding. And there's so much more opportunities to, realize ideas quickly and cheaply. So, yeah, I think if I was just working on the community for EV, I think that wouldn't really fulfill my need of, like, creativity.
00:28:14:02 - 00:28:36:10
Yello
So, yeah, living in the community, having having our own space and working on other creative projects and, and being able to go to festivals, you know, go to Glastonbury and, still be able to explore outside of the community at the same time.
00:28:36:12 - 00:28:44:08
Ibi
Well, now I've got to ask, I can find coding. Yeah. Let's talk about that one for a second. Right. So.
00:28:44:10 - 00:29:06:12
Ibi
You didn't do an MBA. You didn't study tech either, I assume. Now. Okay. So what's I and vibe coding and how is that affecting your life and how are you using it in from is and how are we in, late 2025 where we are now already at this point where we can do vibe coding? And what do you imagine is going to come after that?
00:29:06:14 - 00:29:07:09
Ibi
00:29:07:11 - 00:29:34:08
Yello
Yeah. Well, a few months ago I had the idea to make a little guide book, for free is I noticed that there's a platform called Stay Touch or something, and you can pay like, 799 a month to have your guide book on that platform. You know, like your co-living or holiday cottage guide book on that platform. And it kind of looks like an app.
00:29:34:08 - 00:30:00:04
Yello
It's like an app experience. And I looked and I saw this and I'm like, oh, that's cool. But like the super cheapskate in me was like, I don't want to pay 799 a month for this. I reckon I could build one. I could build like a little mini website, like really quickly and easily. So I but I was also getting videos on YouTube about vibe coding and I'm like, what's this?
00:30:00:04 - 00:30:29:12
Yello
What's this? So I looked into it and I was like, oh, maybe I'll have a little go at vibe coding, a guidebook for free meals. And I'm assuming your audience knows what vibe coding is. But yeah, it's using AI to code an app or website. Super simple. And I started doing it, and I was amazed at how quickly and accurately it would just do what I asked it today.
00:30:29:12 - 00:30:50:13
Yello
And it popped up with this guidebook that was just exactly what I was looking for, what exactly what I needed. And then I was like, hang on a minute. If it's that easy to create that feature, why don't I just try some other features? What about having a dinner rota feature so all of the guests could, like, sign up to the dinner rota?
00:30:50:13 - 00:31:09:18
Yello
Really easily. And then I just built that and then it just spiraled out of control. I was there for like a couple of weeks nonstop on the computer. I was literally waking up at 5 a.m. going, yes, I get to via code today. And I would run downstairs and I would be busting out all of these features.
00:31:09:20 - 00:31:37:00
Yello
And then, of course, the app needed an admin panel because, me as an admin, I need to make sure that I can do bookings and, you know, look at the code live as profiles and all that listings, that kind of thing. So I built a whole admin panel and it just spiraled out of control where the app had like 20 features and the admin panel had like 30 features, and it was all working and all looked really nice.
00:31:37:02 - 00:32:03:15
Yello
And I just couldn't believe that it was me and ChatGPT on $20 a month with their basic plan, could bosh out something that would definitely have cost over 50,000 pounds a few years ago? If I had got some, app company or freelance coders to make. So it's mind blowing.
00:32:03:17 - 00:32:29:21
Ibi
It is absolutely insane. So my personal position on AI in 2024, 2025 and probably going into the next year, it's bringing a gun to a knife fight. You said literally everybody else is floating around doing their stuff. Who knows what, right? And you just they're just smashing through everything.
00:32:29:23 - 00:32:30:19
Yello
Yeah.
00:32:30:21 - 00:32:33:05
Ibi
What's the future? Is it going to go.
00:32:33:07 - 00:33:03:09
Yello
Yeah. I think in the in the short term it's pretty amazing because businesses who could do with an app, even an internal app for that staff in their management, before they're not going to pay 50 grand for this. So it's just completely out of the question. But now there's the possibility for loads of small businesses to pay, pay a vibe coder 2 or 3 grand to get an app that that previously cost 50 grand.
00:33:03:11 - 00:33:30:18
Yello
And now there's this whole industry of like, these really great apps custom made for businesses that don't cost very much. So that's like in the short term and also vibe coding is a is a new profession. People can learn how to write code. They don't have to learn how to code. They can learn how to vibe code, and suddenly they can get jobs for 2 or 3, 4 or 5, six grand, making these making these apps.
00:33:30:18 - 00:33:54:23
Yello
So there's a whole already there's a whole industry of like a new profession. However, that's just in the short term, because there will come a point, I think that, the AI will become so great that there won't like that that role will disappear because you just ask it to do what you wish to do, and it will, it will do it.
00:33:54:23 - 00:34:15:04
Yello
So it's like a new job appears as a vibe coder and then it up, like in a year or two will just go away again. And yeah, all stuff like that's going to happen where things will appear and then things will die and things look at things or die. And I have no idea actually where it's going.
00:34:15:06 - 00:34:28:21
Ibi
Like I was planning to actually finish on the last questions. But I had some more. But I think now is a good time to finish. Yeah, you're super inspiring. It was really a pleasure talking to you, man, and I wish you the best with roomies. Angry again. Okay.
00:34:29:01 - 00:34:29:23
Yello
Thanks, Evie.
