Kayleigh Franks: The Seeker
Guest: Kayleigh Franks
Career: Head of Digital Marketing
Based: Nomadic
Instagram: @kayleighrf
Episode Description
Kayleigh Franks didn't stumble into digital nomadism. She hunted it down. In 2016, she flew to Chiang Mai and spent three months interviewing 24 digital nomads for 90 minutes each, studying them for her bachelor's thesis. Then she made it her life's mission to become one.
She took the long route. Got an office job in Sydney. Showed up every day. Built her skills in digital marketing. Established a foundation. COVID hit and restricted her further. When it lifted, she quit her job, went freelance, and finally started traveling.
But it wasn't what she expected. Airbnbs isolated her. The magic she'd observed in Chiang Mai was missing. Then she discovered co-living. After eight years of planning and building toward this life, she finally found what she'd been chasing.
In this conversation, we explore what happens when you spend a decade preparing for something and reality still surprises you. We discuss the time prison of office work, why one month is both too long and not long enough, and the trade-offs between freedom and connection that every nomad eventually faces.
Timestamps
00:00-00:35 Introduction
00:35-01:33 Guest introduction
01:33-02:08 Writing a thesis about digital nomads
02:08-02:43 Chiang Mai 2016, 24 interviews
02:43-03:34 Integrating with the community
03:34-04:23 Observing nomads in their natural habitat
04:23-05:00 What she does now: digital marketing
05:00-05:33 Life's mission to become a nomad
05:33-06:25 Building career deliberately in Sydney
06:25-07:02 COVID restrictions
07:02-08:12 Deliberately calculated approach
08:12-09:09 First attempts: Airbnbs and isolation
09:09-10:44 Connection and belonging, the cafe lady
10:44-11:03 Month-long stays and hubs
11:03-12:23 Ten-day connection threshold
12:23-12:52 Discovering co-living in 2025
12:52-13:24 The magic and aliveness
13:24-14:19 Sustainability of co-living lifestyle
14:19-15:34 One month co-livings back-to-back intensity
15:34-16:25 Maintaining productivity while traveling
16:25-17:17 Five hours a day, four days a week
17:17-18:08 Time prison of office work
18:08-18:56 Digital nomadism as solution
18:56-20:12 How does it feel to have made it?
20:12-20:59 Gratitude and creating your own luck
20:59-21:50 Challenges and difficulties
21:50-23:15 Slow travel vs fast travel preferences
23:15-24:29 Community building in co-livings
24:29-25:44 Deep connections vs surface connections
25:44-27:48 Relationships and nomadism trade-offs
27:48-29:45 Freedom vs connection, making decisions
29:45-30:06 Worth being nomadic, liberation from structure
30:06-30:23 Closing
About This Podcast
Real conversations with successful digital nomads who've built sustainable location-independent income. Strategic insights on how they transitioned, what income streams they built, and what they wish they'd known earlier. No travel tips or lifestyle fluff.
Host
Ibi Malik helps ambitious professionals transition to nomadic careers without income sacrifice.
To watch the video follow this link: https://youtu.be/yev3GdVSrhk
Follow for weekly episodes featuring professionals who've successfully built nomadic income streams.
Episode length: ~30 minutes
Published: 20th March 2026
Episode #9
Guest Reflection
Halfway through our conversation at Chateau Co-living in Normandy, Kayleigh did what came naturally. She'd been answering my questions for twenty minutes when something shifted. She paused, smiled slightly, and asked: "Can I ask you questions?"
It was the researcher emerging. The woman who spent three months in Chiang Mai in 2016 interviewing digital nomads, studying them in their natural habitat, understanding what made them tick. Old habits, it seems, die hard.
After nine episodes of guests being interviewed, perhaps it was time someone turned the tables. But before she did, Kayleigh told me her story. About deliberately building a life around nomadism years before most people knew what that meant. About the rocky start that nearly made her question everything. And about finally discovering that the thing she'd been chasing for a decade was real.
Studying Nomads Before It Was Normal
In 2015, Kayleigh was doing her bachelor's degree in business and tourism when her brother told her about something called digital nomadism. The concept fascinated her immediately.
"I decided to research into it. And nomadism was up at the time, and it said the number one hub was Chiang Mai. So I flew to Chiang Mai and spent three months interviewing digital nomads."
This was 2016. Before COVID made remote work mainstream. Before digital nomad visas existed. Before co-living spaces were everywhere.
She conducted 24 interviews, each an hour and a half long. Sitting in cafes, asking people why they'd chosen this life, what Tim Ferriss's Four Hour Work Week meant to them (spoiler: they didn't actually work four hours), how they made it work.
"I wasn't technically a nomad because I wasn't working. I was studying them, but I integrated."
She lived in an apartment building where other nomads lived. They'd run into each other in corridors. Meet at the same cafes for co-working. There were no formal co-living spaces then, but they created community anyway. Self-sufficiently building connections when the infrastructure didn't exist yet.
What she observed changed everything.
"It became my life's mission after that to actually become one myself."
The Long Game
Most people fall into nomadism. Job goes remote. Partner suggests trying it. Life circumstances change and suddenly it's possible.
Kayleigh didn't fall into anything. She built towards it deliberately.
"I based my whole career on how I could choose something that would allow me to become location independent."
After returning from Thailand, she chose digital marketing specifically because it was location-flexible. But she didn't go remote immediately. She did something counterintuitive: she got an office job.
"I decided to work for an agency in Sydney to be able to build up my skills. But they had to have me in the office every day. That doesn't align with me at all. But I knew it was a good way to establish a foundation that would allow me to travel at my own will."
Years of showing up to an office she didn't want to be in. Building skills. Getting experience. Creating the foundation that would eventually let her work from anywhere.
Then COVID hit. Everything went remote anyway. When restrictions lifted, she saw her moment.
"After that, I was like, there is nothing stopping me now. So I quit my job. I went out on my own."
It worked. Within a year, she was earning enough to support herself to become a digital nomad. The long game had paid off.
When I asked how she felt about being one of the few people who'd planned it this deliberately, her answer surprised me.
When It Didn't Work
"I obviously spent so many years anticipating this kind of lifestyle, and then I started doing it. And I actually didn't enjoy the way I did it. And I was like, what have I done my whole life? I've worked towards it, and it's not what I expected."
Years of planning. Years of building skills. Years of anticipation. And when she finally did it, travelling through South America and Europe, she hated it.
The problem? Airbnbs.
"It really restricts who you interact with. I think for me, a lot of the beauty to nomadism is actually connecting with people and similar mindsets, but it really isolates you when you're in an Airbnb."
She could go to events. Visit co-working spaces. But it wasn't the same as what she'd observed in Chiang Mai, where community formed naturally through proximity and repetition.
"When I was studying, connection with people is a big part of feeling like you belong in an area."
In Thailand, she'd found an old woman at a local cafe who hugged her every day. They couldn't speak each other's languages, but the woman would sit with her, chat in Thai, hug her goodbye. That daily ritual created belonging.
"It just makes you feel like you belong, which is a big part of the pain of being nomadic."
Going to the same cafes daily. Staying in places for at least a month. These weren't just preferences. They were survival strategies.
"You're only able to connect with people to the depth that you're looking for after ten days."
One week somewhere? You're still a tourist. A month? You might actually build something real.
But Airbnbs, even with month-long stays, kept her isolated from the very community she'd spent years working towards.
The Magic of Co-living
Then she discovered proper co-living spaces. Not just apartments where nomads happened to live, but intentionally designed community spaces.
Chateau Co-living in Normandy, where we sat talking, was her first experience of a true co-living.
"It took you from 2016" to discover this, I pointed out. Years of being nomadic before finding what she'd been looking for.
The difference was immediate. Activities she'd never think of doing herself. Skill sharing. Opening her mind to how other people think. The opposite of isolation.
When I asked her to define what co-living actually is, she struggled. Like Edouard before her, finding words for it proved difficult. Eventually, after some back and forth, we landed on what came up in Edouard's episode: it's a feeling.
More specifically: "It's like a family feeling. Everybody has a different definition of family. But for me it's like you feel good here with other people. It's not permanent because everybody's going to move on with their life and go different places. So it's for a few weeks, a few months. But yeah, it's like family feeling."
She was passionate speaking about her experience at the chateau. The magic of it. Being surrounded by people on similar journeys, creating space to actually connect deeply despite knowing everyone would leave eventually.
This was what she'd observed in Chiang Mai back in 2016. What those early nomads had built without infrastructure. Now the infrastructure existed, and it was everything she'd hoped for.
Productivity and the Time Prison
Kayleigh works four days a week and around five hours each day. Twenty hours total.
She runs digital marketing strategies for universities. Meta campaigns. Google ads. Budget management. Lead generation. The kind of work that traditionally requires being in an office, responding immediately, being available.
She does it in twenty hours whilst living in a French castle.
"I'm very efficient at my work now, and that's because I have to be, because I want to enjoy this life that I'm living."
The five-day work week? She has thoughts.
"It's like a time prison. We've just accepted that that's the norm."
Being nomadic forced her to become more efficient. Not because she's working less hard, but because the life she wants to live requires it. Travel, connection, experience, all of that needs time. The traditional work structure doesn't leave room.
When I pointed out that she'd made it, that she had the freedom she'd desired since 2016, her response was genuine.
"You saying all of that really brought up a lot of joy in me. I guess I just never really stopped to think about it that much. I just think this is what I need to be doing, and that's it."
She paused, reflecting.
"I love I'm so grateful for my life. Honestly, I feel like I'm one of the luckiest people. I mean, also, you create your own luck, but I do feel like I'm very lucky and grateful for being able to like this year, choosing. I'm like, where do I want to be in March and April? Like, what country do I want to be in? It's just like, what a gift that is."
Her family notices. Every other sentence, she's talking about a different country like it's nothing.
"It's just incredible that I get to experience so many different places and people. And yeah, I have my eyes wide open walking through."
Can Anyone Do This?
When I asked if anyone can be a nomad, her answer was honest.
"I think the idea of it appeals to a lot of people, but I think living it wouldn't appeal to as many of them."
The idea is romantic. Travel. Freedom. Experiencing the world. But the reality includes things people don't anticipate.
"We are still working. So you have to balance traveling, working, meeting new people. And I think there's a lot more different kind of stresses that come up."
Like what?
"Different languages, trying to communicate with people from that country. Where you need to go for the supermarket, the gym. All mundane things, they can get exhausting, consistently looking for how to live your routine in the new place."
The exhaustion of constantly being new. Constantly figuring out basics. Constantly adapting.
For Kayleigh, it's worth it. The freedom to choose where she is in March and April. The community in co-living spaces. The efficiency that nomadism forces. The life she deliberately built over years.
But she knows it's not for everyone. The idea sounds better than the reality for many people. And that's fine.
When The Researcher Takes Over
Twenty minutes into our conversation, Kayleigh asked if she could ask me questions.
What followed was ten minutes of her interviewing me. The researcher from 2016 fully present. Asking about what attracted me to nomadism, how it's lived up to expectations, what struggles I've faced.
We discovered we're more similar than either of us expected. Both discovered nomadism in 2016-2017. Both based our entire careers around making it possible. Both worked in offices we didn't want to be in to build necessary skills. Both only discovered co-living spaces recently, despite years of being nomadic.
I told her about the struggles with maintaining relationships. How constant movement makes you inherently more selfish. How you're always the one who leaves. How absolute freedom means always choosing yourself.
She asked how I'd reconcile that. Whether I wanted longer-term relationships.
I didn't have an answer.
The full conversation, including everything Kayleigh asked and what I revealed about the cost of constant freedom, is all within this episode.
The Intentional Nomad
Kayleigh represents something rare: someone who didn't fall into nomadism but built towards it deliberately over years.
The long game works. But it comes with pressure. Years of anticipation can make reality disappointing when it doesn't immediately match expectations. Airbnbs isolate. Connection takes time. Community doesn't just happen.
But when you find it, it's everything.
She works twenty hours a week. Lives in castles. Chooses countries like most people choose weekend plans. And when given the chance, she couldn't help reverting to what she does best: asking questions, listening, observing.
Some things don't change. And maybe that's exactly how it should be.
Kayleigh Franks runs digital marketing strategies whilst living nomadically, eight years after spending three months in Chiang Mai studying the lifestyle she'd eventually build. You can hear her full story, including what she asked me when she turned the tables, in: www.ibimalik.com/podcasts/ibis-digital-nomad-stories/episodes/[EPISODE_LINK]
Digital nomads and location-independent professionals featured on Ibi's Digital Nomad Stories podcast share insights into building sustainable remote careers. Listen to all episodes: www.ibimalik.com/podcasts/ibis-digital-nomad-stories